Follow Up And Support To Marketing Activities
If you already carry on some regular marketing activities in your business that is great news as you are half way there. I assume that these activities include a variety of web marketing, e-mail marketing, advertising, PR work and targeted campaigns. This is helpful because it develops your profile on a variety of platforms as well communicating directly with your prospects and clients. In many cases the activity does not include directly contacting prospects by telephone because it requires both time, aptitude and a particular skill set.
The reality is that most people hate making ‘cold’ calls. We can take this off your busy schedule and add this important element of business development to your activities ensuring that opportunities are developed to their full extent;
Do you do any of the following as part of your marketing?
- send out regular newsletters to your clients and contacts
- Undertake direct e-mail marketing and mail campaigns
- Carry regular targeted seasonal, product campaigns
What can we do for you:
- Review e-mail stats on a monthly/quarterly basis and identify interested parties who regularly opened the e-mails and clicked on links
- Receive a brief from you regarding the product being promoted
- Make follow up calls to politely ask if they would like to speak to your company further
Why is it beneficial:
- Take the communication a step further
- Develop relationship with interested parties further
- Eliminate false interests and identify the right contact
- Provide key feedback to your clients’ interests and preferences to improve your next communication
Any questions?
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