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Large Enterprises

Follow up and lead nurturing service

When it comes to established businesses much of the business energy and resources will naturally go towards servicing existing customers. However, acquiring new business is still a key element and is vital to continuous growth. To support this activity most companies employ a sales team who take charge of developing new business based on new leads generated by the business.

The Problem

‘80% of sales are made between the 5th and 12th contact yet, 90% of sales people make 3 contacts or less'
Wanda Allan, Author or Follow Up Sales Strategies

The reality is that everyone in your business is very busy and as a result non-urgent but essential activities such as lead nurturing and systematic follow up get put to one side. This means that much of your lead generation effort is wasted due to a lack of a persistent and structured follow up process. It also has a critical effect on your overall conversion rate.

So, what can you do?

  • Reduce your lead generation efforts
  • Nag your sales people to follow up more
  • Recruit a telemarketing assistant
  • Outsource your follow up requirement

How does it work?

Our lead nurturing service will see us take over the initial follow up of new leads thus Increasing your sales conversion through applying the appropriate follow up based on each enquiry. The process is demonstrated in the infographic below:

Large SMEs - How Does It Work Infographic

Key features:

  • Tailored lead follow up process including detailed scripts
  • Continuous follow up ensuring that leads are as warm as possible when passed on to the sales team
  • Establishing and updating the sales pipeline
  • Working closely with the sales managers to support their follow up needs
  • Regular follow ups with opportunities that have gone cold or not progressing

Key Advantages:

  • Improved sales conversion
  • Improved return on your marketing activities
  • Identification of sales training requirements
  • Accurate pipeline and reporting

Any questions?

Get in touch

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