How to turn your clients into fans
Sign up for our next lunch webinar on Tuesday 22nd Mar 2022 - 12:00-13:00
What will be covered in the webinar?
Customers making sales for me... I’d like to see that...
It’s a frightening fact of business life that we generally spend six times as much money attempting to attract new customers to our businesses than we do to up-sell, on-sell and generally over service our existing customers.
Another frightening fact…68% of customers who stop buying from an organisation do so simply because of a perceived indifference. The business actually didn’t do anything wrong; the customer just thought the organisation didn’t care enough!
Referrals are key to business stability and growth and your clients can become your best referral partners. This makes sense but is often hard to get right. In our February sales enablement webinar, we will be joined by Geraint Thomas of ActionCoach to look at ways in which you can build effective referral marketing systems.
Sign up for our next lunch webinar on Tuesday 22nd Mar 2022 - 12:00-13:00
The webinar will include two thirty minutes sessions:
Delivered by Geraint Thomas from ActionCOACH Bristol, the first session will focus on turning your clients into raving fans:
Raving fans are customers who are so over the moon with your business and service you provide that they will not only tell all their friends and colleagues about you but, actually bring them to you and help you sell to them.
Would you like your customers to shout your name from rooftops telling people why, if they’re not dealing with you, they’re missing out on something awesome! Geraint Thomas from ActionCOACH-Bristol will give you some simple tips that you can introduce in your business straight away. They will help you keep your customers coming back, bringing their friends with them.
In the session Geraint will cover:
- Critical non-essentials - what are they and why they are important to creating raving fans
- The ladder of loyalty - and how to get your customers to travel up it
- Retention - How do you get your customers to stay at the top of the loyalty ladder
Delivered by Yafit Davis, MD of YBDT, the second session will cover how YBDT have successfully created a customer referral system:
Over the first lockdown, I read the book The Referral Engine by John Jantsch which covers referral marketing system. I have used the book to introduce a cultural change in our business as well as build some effective systems which supports increased customer referrals being made.
In my session I will take you through the key steps we took to get there.
About the speakers:
Geraint Thomas, ActionCOACH Bristol
Geraint has over 20 years' experience in coaching and facilitation, and a strong background in leadership development and team dynamics.
He has been a coach for over 10 years and has been with ActionCOACH Bristol since January 2021.
Geraint has worked across professional services, creative industries, media & PR, banking and finance arenas working with businesses and business owners to increase their profitability, improve their work/life balance and strengthen their team relationships. His career has taken him from professional actor to professional development consultant and coach, managing large, international training projects. His natural ability for storytelling, communication and interpersonal skills secured his success and he has built an extensive repertoire of delivery subjects.
Yafit Davis, MD, YBDT
For the last 15 years I have worked with a large number of businesses who find the evolving face of sales challenging at times. I have seen the situation getting worse since the web and Social Media evolved and took centre stage. For sales directors and managers there is so much choice out there that business development has become even more time consuming, costly and confusing.
Yet you cannot give up on business development or sales as it is at the heart of your business growth. That is why I launched Your Business Development Team in 2015. I now spend my time helping business create effective sales strategies and improve their business development process and outcome.
Sign up for our next Lunch webinar 'How to turn your clients into fans'
Tuesday 22nd March 2022 - 12:00-13:00
Thanks for registering to attend our Sales Success webinar on 22/03/2022 between 12:00 - 13:00.
Please see below the zoom link for the webinar and save it for your records:
https://us02web.zoom.us/j/5336896676?pwd=djROOXVGaS9hR1RZcEo0THlYeUloQT09
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