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How to improve conversion through strategic pipeline management

Sign up for our next lunch webinar on Tuesday 21st Jun 2022 - 12:00-13:00

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What will be covered in the webinar?

A recent study by Harvard Business Review found that companies who strategically manage pipelines and opportunities saw revenue grow 9% faster than those that do not. Despite this, most organizations do not have clear standards for reviewing sales opportunities in a consistent and effective fashion resulting in slower sales growth and more unpredictable revenues.

In this webinar we will look at the following key sales strategies to ensure you get more out of your existing pipeline:

  • The key essential elements of effective opportunity reviews
  • How to identify buyer behaviour to accurately determine opportunity status
  • Adapting this knowledge to individual communication approach

For this webinar we will be partnering with Geraint Thomas at ActionCoach.
Here is what we will cover in our individual sessions:

Yafit Davis:
Following up effectively is one of my favourite sales topics to cover as I think that getting it right will make a massive difference to your bottom line. We have all heard various quotes about poor follow up and know how easy it is to give up too soon and lose out on revenue.  In my session I will provide tips to creating a process helping you to:

  • Getting a better understanding of the opportunities on your pipeline
  • Review and tag your pipeline effectively
  • Follow up successfully

Geraint Thomas:
Looking at what customers want is so important in their “buying journey” and yet most of us don’t even consider this when selling to our potential consumers. Or, if we do consider them, what we actually give them really doesn’t tell them about how we can help them and how their lives will be better with our products/services – so why on earth should they buy from us? I’ll be talking about:

  • How to identify buyer behaviour to accurately determine opportunity status
  • Adapting this knowledge to individual communication approach

Sign up for our next lunch webinar on Tuesday 21st June 2022 - 12:00-13:00

Click here to sign up

About the speakers:

Geraint Thomas from Action Coach Bristol

Profile photo of Geraint Thomas from Action Coach BristolGeraint has over 20 years' experience in coaching and facilitation, and a strong background in leadership development and team dynamics.

He has been a coach for over 10 years and has been with ActionCOACH Bristol since January 2021.

Geraint has worked across professional services, creative industries, media & PR, banking and finance arenas working with businesses and business owners to increase their profitability, improve their work/life balance and strengthen their team relationships. His career has taken him from professional actor to professional development consultant and coach, managing large, international training projects. His natural ability for storytelling, communication and interpersonal skills secured his success and he has built an extensive repertoire of delivery subjects.

Yafit Davis, MD, YBDT

For the last 15 years I have worked with a large number of businesses who find the evolving face of sales challenging at times. I have seen the situation getting worse since the web and Social Media evolved and took centre stage. For sales directors and managers there is so much choice out there that business development has become even more time consuming, costly and confusing.

Yet you cannot give up on business development or sales as it is at the heart of your business growth. That is why I launched Your Business Development Team in 2015. I now spend my time helping business create effective sales strategies and improve their business development process and outcome.

Sign up for our next Lunch webinar

Tuesday 21st June 2022 - 12:00-13:00


Thanks for registering to attend our Sales Success webinar on 21/06/2022 between 12:00 - 13:00.

Please see below the zoom link for the webinar and save it for your records:



Access code (enter in box below): 4860

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