Lead Generation Readiness Test

1. Do you know who your ideal client base is?

Yes, we regularly review and develop the understanding of our target markets We did an analysis once before and have a vague idea of who we are aiming at No, we are happy to work with anyone

2. Do you understand your industry and how it operates?

We are established in the industry but always looking to get a further understanding Yes we have been operating in it for some time No, we don't align ourselves with a specific industry

3. Is there a pattern to how potential customers buy from you?

Yes and this is aligned with our sales process Yes but we have our way of selling successfully Not that we have analysed particularly

4. Have you analysed the key drivers to a buying decision?

Yes, we review and update it regularly We discuss best practice in team meetings and provide new sales managers with an induction What's a buying decision?

5. Are you aware how often your customers place an order with you?

Yes and this is aligned with our marketing campaigns It tends to change depending on market conditions Not that we have analysed particularly