Our lead generation funnel

What is sales conversion support and why is it helpful?

When working on business development strategy with clients, we often come across companies who struggle to define their conversion rate. Three years ago, I wrote a blog about this which I think is still spot on. The key argument I was making is that getting both lead generation and lead conversion right, is the key […]

First impressions matter but they are only the start…

I am currently reading a great marketing book by Richard Shotton called The Choice Factory. In it, he talks about research into first impressions and how important they are to get right. Through examining behaviour research, Shotton develops the well-known phrase, “First impressions matter,” to explain that Brands are often associated with one characteristic which […]

Post lockdown working environment: has the sales process changed forever?

As we are living in times of tremendous change and uncertainty, I thought I would look for a quote from Deepak Chopra, My favourite change and transformation man. Hope you like this one: “Simply with a change of mind you can change your life.” One of the big changes we have all had to adapt […]