Lead generation V selling what is the difference?

“Don’t count the things you do, do the things that count.” I love this quote…too many people are rushing round being busy but achieving little. You have to work smart not just hard! This applies to your lead generation and sales processes too. Lead generation and selling work hand in hand not against each other.  […]

5 top SME’s Off-line Marketing Strategies

Earlier this month, we looked at digital marketing strategies for SME’s. This blog details five additional marketing offline tools.  As before you need to consider what’s best for your business and think carefully about your target audience before deciding what may work best for you. Consider the following: who is your ideal customer?  How old […]

What does a healthy sales pipeline look like?

According to research by Vantage Point, 60% of sales managers say that their company does a poor job of managing their sales pipeline, how do you rate yours? A sales pipeline is a visual snapshot of where prospects are in the sales process. Sales pipelines show you how many deals salespeople are expected to close in a given […]

How do you know which half of your marketing is working?

I assume many of you have heard this before: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker (1838-1922). Although this is an old quote, it is still very relevant and represents a source of great frustration for many companies. Marketing often seems like an […]