5 top SME’s Off-line Marketing Strategies

Earlier this month, we looked at digital marketing strategies for SME’s. This blog details five additional marketing offline tools.  As before you need to consider what’s best for your business and think carefully about your target audience before deciding what may work best for you. Consider the following: who is your ideal customer?  How old […]

What does a healthy sales pipeline look like?

According to research by Vantage Point, 60% of sales managers say that their company does a poor job of managing their sales pipeline, how do you rate yours? A sales pipeline is a visual snapshot of where prospects are in the sales process. Sales pipelines show you how many deals salespeople are expected to close in a given […]

How do you know which half of your marketing is working?

I assume many of you have heard this before: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker (1838-1922). Although this is an old quote, it is still very relevant and represents a source of great frustration for many companies. Marketing often seems like an […]

Staying in your comfort zone might not be an option

I recently came across a great quote which might offer some comfort to those of us who might find the unknown a little daunting: Today’s rain is tomorrow’s whisky, Scottish proverb Whatever your opinion on current events, it is clear that we are dealing with the unknown. This is a difficult situation for businesses to […]

What is your favourite B2B marketing strategy?

This week I have discovered that there is definitely something about the North Sea air that really clears your thoughts. I assume it’s the cold wind that hangs around even on a lovely sunny day. I am sat writing this during our summer holiday to the Scottish Island of Islay, a very peaceful and beautiful […]