Staying in your comfort zone might not be an option

I recently came across a great quote which might offer some comfort to those of us who might find the unknown a little daunting: Today’s rain is tomorrow’s whisky, Scottish proverb Whatever your opinion on current events, it is clear that we are dealing with the unknown. This is a difficult situation for businesses to […]

What is your favourite B2B marketing strategy?

This week I have discovered that there is definitely something about the North Sea air that really clears your thoughts. I assume it’s the cold wind that hangs around even on a lovely sunny day. I am sat writing this during our summer holiday to the Scottish Island of Islay, a very peaceful and beautiful […]

Who is your end client?

The very knowledgeable Brain Tracy once said, “Keep your sales pipeline full by prospecting continuously. Always have more people to see than you have time to see.” I agree but before you throw a lot of resources into filling up your diary and pipeline, you might want to consider who, actually, is your end client? […]