Sales Performance – beyond the basics

In March we looked at some of the key drivers for sales performance where we made some suggestions in terms of guiding your thinking whilst selling to a changed market place. This month we are looking at improving your sales conversion by breaking down the points you need to address into manageable chunks.  This will […]

Sales Strategy and Sales Tactics – knowing the difference is the key to your success

Since Michael Douglas quoted it in ‘Wall Street’ back in the 80s Sun Tzu’s ‘The Art of War’ has been required reading in many business circles. While most of us would perhaps not approach our business life as a military campaign, Sun Tzu does have a lot to say about the difference between strategy and […]

Are you being noticed or just seen?

The Leadership coach Tanya Geisler rightly said that people should not confuse getting noticed with being seen but what is the difference? I think this is best demonstrated on Social Media where many companies choose to be seen rather than be noticed: When you are noticed: People react to your posts naturally You get higher […]