There are several Marketing strategies available to SME’s, both online and offline, but it is important to decide which ones are best for your business. To do this you need to think carefully about who you are targeting. This in turn will determine what tools and tactics you should use.
In this article we looked at some digital marketing options. Of course, you don’t need to consider them all at once, but it is a good idea to have several marketing activities on the go to ensure a steady stream of leads.
Search Engine Optimisation (SEO)
SEO is the process of optimizing your website to make it easier for search engines to crawl or “read.” By making small changes to your site and developing content that focuses on relevant keywords, you can work to rank higher on the search engine results page and therefore increase opportunities to drive new traffic to your site.
Improving your SEO will help improve your visibility online by ensuring that new buyers can find you on search engines like Google.
Content marketing is the process of creating and publishing quality content that is relevant to your target audience and provides value to them. It is important to know your audiences, challenges, needs and desires to develop good content marketing.
Content marketing focuses on the long-term, it helps build trust with your audience, promote a positive and foster powerful relationships with your leads and customers.
PPC Advertising/Facebook Advertising
PPC, or pay-per-click works just like it sounds, it is an online advertising model where you pay each time a consumer clicks on your ad content. Google AdWords is the main search engine for this as that is where most of your potential clients will be searching. PPC advertising works as a great supplement to your organic search efforts, allowing you to drive relevant traffic to your site immediately.
Facebook ads are a very effective and inexpensive way to advertise your products to nearly any niche audience, no matter what business you are in. Facebook allows you to target your audience very specifically.
Email marketing is a great way to stay top of mind within your customer base and send triggered communications to relevant customer segments.
Most consumers are not going to buy from you on their first visit to your website. So, it’s important to find ways to keep in touch with these potential clients. Once you have captured your visitors’ contact information, you can nurture these leads with e-mail marketing. E-mail marketing is also essential for keeping in touch with existing clients.
webinar invitation, or a special promotion.
I hope you found this useful though one of the main problems we come across when it comes to SME’s is the fact that they don’t do enough testing and measuring and spend their marketing budget looking for a magic bullet. If this resonates with you, we would like to invite you to attend our taster session for our new marketing workshops designed for SMEs. You can find more details and register here: