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Improve your sales results with our sales success consultancy service.

Selling in a B2B environment can be challenging, particularly when selling high value products and services. Companies in this space tends to sell three types of products:

Established products which are bought cyclically like insurance or IT. These markets are busy and crowded with competition, making differentiation hard.
New products or products that are bought on an irregular pattern like new technologies, marketing or coaching. The key issue for these companies is to get in front of decision makers enough times to put their message across effectively.
Companies who sell through third party distribution channels like manufacturers. These companies need to find a way to build strong relationships with their distribution channels to ensure their products are seen by consumers.

Whichever, category you fall into, you will need to ensure that your new business sales activity cover three elements: creating interest, nurturing it appropriately and converting it into sales.

Selling is a process of building and developing a relationship that can take some time to firm up and yield results. To be effective the nurturing process need to be more specific and based on greater understanding of the prospects. Many companies fail to grasp this notion and let go of the process too soon thus missing out on sales.

At YBDT we approach things differently because we understand that new leads are often very initial and require a structured nurturing process to yield a sale. Working with numerous clients over the years we learnt that real value lies in improving sales conversion. Utilizing our extensive experience of lead generation and sales we have put together a number of services aimed at improving your sales success.