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Lead Nurturing

As a growing business you need to ensure you are growing your new business sales as well as providing good service to your clients. Typically, you will have several Sales and Business Development Managers looking after your new business sales. At Your Business Development Team, we offer dedicated support to your sales team with lead generation, lead nurturing and follow up to ensure you get the best return and growth.  Here are a few of the services we provide:

1. Lead Generation:

Even though you have a strong sales team, their time will often be spent on advancing hot sales opportunities. Finding new leads is often very time consuming initially and not best suited to your over stretched sales team. Unlike other B2B lead generation companies we cover both digital and offline lead generation tactics. We draw in experts to deliver short term, strategic assistance as and where you need it to support the efforts of your in-house team. You can expand your efforts across as wide an area as you wish, without the expense of taking on more full-time staff.

Read more about our lead generation service

2. Follow up and lead nurturing service

When it comes to established businesses much of the business energy and resources will naturally go towards servicing existing customers. However, acquiring new business is still a key element and is vital to continuous growth. To support this activity most companies employ a sales team who take charge of developing new business based on new leads generated by the business.

The Problem

‘80% of sales are made between the 5th and 12th contact yet, 90% of sales people make 3 contacts or less'
Wanda Allan, Author or Follow Up Sales Strategies

The reality is that everyone in your business is very busy and as a result non-urgent but essential activities such as lead nurturing and systematic follow up get put to one side. This means that much of your lead generation effort is wasted due to a lack of a persistent and structured follow up process. It also has a critical effect on your overall conversion rate.

The solution

Our lead nurturing service will see us take over the initial follow up of new leads thus Increasing your sales conversion through applying the appropriate follow up based on each enquiry. The process is demonstrated in the infographic below:

Lead Nurturing Service Graphic

Any questions?

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