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Target Markets

“Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing”
Chris Murray

As this quote suggests, understanding your target markets is key to the success of your business development strategy. Here at YBDT we practice what we preach and are clear on the kind of companies we can help within the B2B market place. As a business development company, our target markets definition is based on how they sell to their customers and prospects. Understanding this allows us to pinpoint their potential issues with the process that we can help with and support.

If you want to get a further understanding of how we might help your company, click on the link below to identify your industry and see where it fits.

Planned purchases

Do you provide a product or service that businesses are legally obliged to buy?

More on planned purchases

Unplanned purchases

Do you provide a new product or a product that businesses buy less frequently?

More on unplanned purchases

Selling through distribution channels

Do you sell your products via a third party?

More on selling through distribution channels


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