Renewal clients are existing customers who have already bought products or services from you that have a renewal date or contract end point. As well as ensuring that the renewal is secured, managing your contact with these clients involves identifying opportunities to add additional services to your current customers. As Lewis Howes points out, “It’s almost always easier to sell to an existing customer base than to find a new one.”                       

Managing lead generation for your renewal clients involves a combination of tactics and strategies that are focused on retaining and expanding your existing client base.

Analysis: The first step is to identify which clients are most likely to renew their contracts, which ones have the potential to expand their business with you, and which ones are at risk of leaving. From there you can determine the best tactics for approaching each segment of your client portfolio.

Connection: To avoid clients falling into the “at risk of leaving” segment they need to feel valued and appreciated by your company. Staying in touch with your clients regularly through check-in calls, personalised emails, newsletters, and other channels will keep you in their mind and open to hearing extra sales messages from you.

Planning: Develop a plan that outlines the actions you will take to achieve your renewal goals. This plan should include communication strategies, and product offerings that suit each of your identified segments.

Refinement: Renewals are a continuous cycle, not just for a single year. Using data acquired from one sales cycle to guide decision-making for future campaigns.

By effectively managing lead generation for renewal clients, you can increase customer loyalty, retention, and revenue. Our new favourite business quote comes from sales expert (and sister of Robert for the music fans) Patricia Fripp. “It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.” Growing your business with YBDT’s effective approach to outreach will give you a clear blueprint for success and ensure that your renewal clients don’t get the chance to forget you.

We are more than a lead generation company and focus on supporting the creation of an effective strategy for finding and then developing leads with your existing clients and new prospects. Using our highly experienced team to nurture your clients through regular contact will leave you in the ideal position to capitalise on the opportunity to renew and extend your relationship with them when the time is right.

After years of building sustainable effective marketing for our clients we have a toolbox of techniques and insights into market sectors and prospect behaviour that make YBDT the ideal choice to support your lead generation. Get in touch to book a discovery call that is the first step to your business growth.