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I think it is safe to say that we have all spent some time at home recently. Some people have been working from their home office, others were furloughed and might now be coming back to work. The government has been promoting their lockdown exit plan which is designed to move the economy forward and […]
Clear or not in terms of details, the Government’s new message is opening the possibility for more businesses to get back to work. As the economy starts to move, you are likely to start considering your sales revenue again. A famous quote from the writer H. Jackson Brown JR said, ‘There is nothing more expensive […]
In the past few weeks since the UK has gone into Lock-down, we have been posting tips to help companies consider their marketing during the Coronavirus crisis. Here is a summary of the latest tips in case you missed them: Tip # 5: Test and Measure Once you are clear on your message and campaign […]
In the past few weeks since the UK has gone into Lock-down, we have been posting tips to help companies consider their marketing during the Coronavirus crisis. Here is a summary of the latest tips in case you missed them: Tip #1: DON’T STOP YOUR MARKETING ACTIVITIES As part of ‘doing my bit’ in the current […]
The current situation we find ourselves in reminds me of a famous quote from Albert Einstein: ‘The measure of intelligence is the ability to change’. One of the proofs to this is the use of the new term, Social Distancing. A few weeks ago, none of us really knew what it meant. Today we are […]
To some of you it may seem a rather obvious thing to say but a lead and a sale are two different things and accordingly need different treatment. I often come across businesses confusing the two and ending up losing a good lead that could have turned into a sale or spending too much time […]
One thing that has stood out for me in the recent Corona Virus scare, is an interview with the Chinese ambassador to the UK in which he said that the Chinese word for crisis is made of two symbols, one meaning ‘danger’ and the other ‘opportunity’. Famously used by JFK in a speech in 1959, […]
“Don’t count the things you do, do the things that count.” I love this quote…too many people are rushing round being busy but achieving little. You have to work smart not just hard! This applies to your lead generation and sales processes too. Lead generation and selling work hand in hand not against each other. […]
Trial and error is a great tool for learning anything and that goes for your marketing too. We all spend a lot of time looking for lead generation tools that work for our business and when we find one, we hold on to it. At the same time, if we try something and it does […]
Before you do any marketing, it is vital you know your target markets, and when I say know them, I mean really know them, in detail. Their age, gender, education, where they live, where they work, what they do, what they like and dislike, household size, income, what media they read, listen to etc Why […]
