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The current situation we find ourselves in reminds me of a famous quote from Albert Einstein: ‘The measure of intelligence is the ability to change’. One of the proofs to this is the use of the new term, Social Distancing. A few weeks ago, none of us really knew what it meant. Today we are […]
To some of you it may seem a rather obvious thing to say but a lead and a sale are two different things and accordingly need different treatment. I often come across businesses confusing the two and ending up losing a good lead that could have turned into a sale or spending too much time […]
One thing that has stood out for me in the recent Corona Virus scare, is an interview with the Chinese ambassador to the UK in which he said that the Chinese word for crisis is made of two symbols, one meaning ‘danger’ and the other ‘opportunity’. Famously used by JFK in a speech in 1959, […]
“Don’t count the things you do, do the things that count.” I love this quote…too many people are rushing round being busy but achieving little. You have to work smart not just hard! This applies to your lead generation and sales processes too. Lead generation and selling work hand in hand not against each other. […]
Trial and error is a great tool for learning anything and that goes for your marketing too. We all spend a lot of time looking for lead generation tools that work for our business and when we find one, we hold on to it. At the same time, if we try something and it does […]
Before you do any marketing, it is vital you know your target markets, and when I say know them, I mean really know them, in detail. Their age, gender, education, where they live, where they work, what they do, what they like and dislike, household size, income, what media they read, listen to etc Why […]
Writing Blogs this time of the year has the added responsibility of saying something clever providing a useful slant on the year which is nearly finished. One of my favourite authors for key moments is Paulo Coelho as he really knows how to capture them. Here is one which is very apt for this Blog: […]
Well here we are nearly at the end of another year. As is traditional at this time of year I thought I’d take a look back on the year just gone and give you examples of some great B2B marketing campaigns. Here are my top three: My First choice is HubSpot. Providers of resources for […]
There are several Marketing strategies available to SME’s, both online and offline, but it is important to decide which ones are best for your business. To do this you need to think carefully about who you are targeting. This in turn will determine what tools and tactics you should use. In this article we looked […]
Earlier this month, we looked at digital marketing strategies for SME’s. This blog details five additional marketing offline tools. As before you need to consider what’s best for your business and think carefully about your target audience before deciding what may work best for you. Consider the following: who is your ideal customer? How old […]
