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Trial and error is a great tool for learning anything and that goes for your marketing too. We all spend a lot of time looking for lead generation tools that work for our business and when we find one, we hold on to it. At the same time, if we try something and it does […]
Before you do any marketing, it is vital you know your target markets, and when I say know them, I mean really know them, in detail. Their age, gender, education, where they live, where they work, what they do, what they like and dislike, household size, income, what media they read, listen to etc Why […]
Writing Blogs this time of the year has the added responsibility of saying something clever providing a useful slant on the year which is nearly finished. One of my favourite authors for key moments is Paulo Coelho as he really knows how to capture them. Here is one which is very apt for this Blog: […]
Well here we are nearly at the end of another year. As is traditional at this time of year I thought I’d take a look back on the year just gone and give you examples of some great B2B marketing campaigns. Here are my top three: My First choice is HubSpot. Providers of resources for […]
There are several Marketing strategies available to SME’s, both online and offline, but it is important to decide which ones are best for your business. To do this you need to think carefully about who you are targeting. This in turn will determine what tools and tactics you should use. In this article we looked […]
Earlier this month, we looked at digital marketing strategies for SME’s. This blog details five additional marketing offline tools. As before you need to consider what’s best for your business and think carefully about your target audience before deciding what may work best for you. Consider the following: who is your ideal customer? How old […]
Here is an interesting quote from my favourite American author, salesman, and motivational speaker, the late Zig Ziglar: “Lack of direction, not lack of time, is the problem. We all have 24-hour days” Of all the ways that a manager can use to provide direction to his sales team, pipeline management is key for two […]
According to research by Vantage Point, 60% of sales managers say that their company does a poor job of managing their sales pipeline, how do you rate yours? A sales pipeline is a visual snapshot of where prospects are in the sales process. Sales pipelines show you how many deals salespeople are expected to close in a given […]
I assume many of you have heard this before: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker (1838-1922). Although this is an old quote, it is still very relevant and represents a source of great frustration for many companies. Marketing often seems like an […]
I recently came across a great quote which might offer some comfort to those of us who might find the unknown a little daunting: Today’s rain is tomorrow’s whisky, Scottish proverb Whatever your opinion on current events, it is clear that we are dealing with the unknown. This is a difficult situation for businesses to […]
