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When working on business development strategy with clients, we often come across companies who struggle to define their conversion rate. Three years ago, I wrote a blog about this which I think is still spot on. The key argument I was making is that getting both lead generation and lead conversion right, is the key […]
A recent BBC article has pointed out that recession can be a good time to launch a new business. To demonstrate that they point out successful companies such as GM, Burger King, CNN, Uber and Airbnb which were all started at times of economic turmoil. According to Dane Strangler, a fellow at the Bipartisan Policy […]
I mentioned the Choice Factory in my last Blog, which covered first impressions. This time I wanted to use this helpful book to discuss the detail of making the right first impression, ensuring your brand is not only memorable but also engaging, which is key to creating lasting relationships. In his book, Richard Shotton says, […]
I am currently reading a great marketing book by Richard Shotton called The Choice Factory. In it, he talks about research into first impressions and how important they are to get right. Through examining behaviour research, Shotton develops the well-known phrase, “First impressions matter,” to explain that Brands are often associated with one characteristic which […]
As we are living in times of tremendous change and uncertainty, I thought I would look for a quote from Deepak Chopra, My favourite change and transformation man. Hope you like this one: “Simply with a change of mind you can change your life.” One of the big changes we have all had to adapt […]
You can always count on Brian Tracy to provide a good quote when it comes to sales success; how about this one, ‘Keep yourself positive, cheerful and goal orientated. Sales success is 80% attitude and only 20% aptitude.’ What I love about sales quotes, is that they make everything sound very simple and easy. In […]
I think it is safe to say that we have all spent some time at home recently. Some people have been working from their home office, others were furloughed and might now be coming back to work. The government has been promoting their lockdown exit plan which is designed to move the economy forward and […]
Clear or not in terms of details, the Government’s new message is opening the possibility for more businesses to get back to work. As the economy starts to move, you are likely to start considering your sales revenue again. A famous quote from the writer H. Jackson Brown JR said, ‘There is nothing more expensive […]
In the past few weeks since the UK has gone into Lock-down, we have been posting tips to help companies consider their marketing during the Coronavirus crisis. Here is a summary of the latest tips in case you missed them: Tip # 5: Test and Measure Once you are clear on your message and campaign […]
In the past few weeks since the UK has gone into Lock-down, we have been posting tips to help companies consider their marketing during the Coronavirus crisis. Here is a summary of the latest tips in case you missed them: Tip #1: DON’T STOP YOUR MARKETING ACTIVITIES As part of ‘doing my bit’ in the current […]
