One of the big truisms of business is the need to have a strong marketing and sales strategy. But for many SMEs, the resources and expertise required to develop and execute such a strategy can be out of reach, at least at early stages of their growth.
This is where a staged approach to business development can be helpful. This involves breaking down your marketing and sales efforts into smaller, more manageable steps, and sourcing appropriate support at each stage of your business journey. This allows you to start with the basics and gradually add more complexity as you grow your ability and resources. Here are the key advantage of this approach:
Flexibility and Scalability:
A staged approach to business development allows you to choose support that aligns with your current needs and budget. In the early days of a business knowledge about the basic how, where, and what of sales and marketing may be lacking. So, help with creating sales collateral (case studies, brochures, or email templates), and support with building a clear sales and marketing strategy will give you the jumping off point you need. As the business evolves, your support can adapt to address new challenges and opportunities. This ensures you’re always getting the most relevant assistance. Content Marketing campaigns, LinkedIn, and telemarketing are natural second steps. With growth comes the need to outsource lead generation and nurturing, freeing up your expert team to close deals and support existing clients.
Cost-Effectiveness:
By applying the limited resources that you will inevitably have in the early days of a business, to the specific services you need at that time you avoid the upfront, and ongoing, costs of hiring specialist staff who may not be fully utilised. By focusing on your specific needs and goals, staged support can deliver a better return on your investment. By having a well-developed strategy from the start, one which anticipates the stages of growth you will go through, you can allocate resources to activities that are most likely to generate leads and conversions.
Expertise and Guidance:
At each stage of your business development, you can benefit from the expertise of experienced sales and marketing professionals who will fit into the niches that work for you at that time. Most importantly you can benefit from guidance on developing effective sales and marketing strategies aligned with your business goals from people who have done it before and know where the pitfalls are.
Efficiency and Focus:
You started your business because you have a passion for it. Using the right support for each step of the journey means you can focus on the aspects of your business that fill your passion, while the sales and marketing is cared for by others whose passion is business development. With a well-defined plan, the right people in place working on targeted campaigns, you can achieve better results with less effort.
At YBDT we work with SMEs of all sizes across a wide range of industries. All of them benefit from our business development support. One of our key aims is to be able to support businesses in the ways they need and want. Which is we developed our staged approach to business development support. This method has supported sustainable development for countless companies over the last decade and a half. Get in touch to book a discovery call today and book the call that starts your journey to growth.