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Pay Per Click Marketing can be a very valuable tool for businesses to gain visibility and drive traffic to their website. Whilst many have heard the term we often find they don’t fully understand what it is, how it works and more importantly when to use it within their marketing strategy. In this beginners guide […]
There’s no longer any need to make the business case for content marketing. When done well, it can be highly successful and businesses of all sizes and types now use content marketing to attract and retain customers. But that’s part of the problem – most of us are bombarded with content every minute of the […]
When the law changes and the penalties increase, I don’t know about you but I become fearful of being caught. Mobile speed cameras in 20mph zones are the latest hazard for drivers around Bristol. Whatever our views about whether they actually make the roads safer it’s undeniable that they are designed to change our behaviour. […]
I have always liked Jude Law but I liked him even more when I read this quote from him about being cutting edge: ‘I feel more and more at ease because I think the older I get, the less pressure there is. People say, “Well, he’s not cutting edge because he’s not in his twenties, […]
Leaflets are a very effective marketing tool but to make it work you need a distribution plan strategy… A great delivery plan but an average leaflet will win over a great leaflet but poor or non-existent delivery plan every time. Here are a few tips to get you started: 1. Make sure that your leaflets […]
Day to day we live in a world where we are bombarded by technology. If it’s not emails, its ‘likes’, tweets, snaps, shares, PM’s, notifications, requests to link etc etc etc. It’s all noise. Noise that we are all familiar with and by being used to it, we sometimes don’t see it or even ignore […]
There’s a slightly upsetting chicken and egg situation with Public Relations as a marketing tactic for small businesses. I come across it all the time and it’s this: Conjure up an internal image of a PR agency, and you’d be forgiven for thinking sparkly office, blue sky thinking, expensive champagne lunches and power point presentations. […]
In his book The Tipping Point, Malcolm Gladwell describes how little things can make a big difference and bring about a tipping point thus creating a big change. One of the three rules of the Tipping Point is the Power of Context, defined by Gladwell as the conditions and circumstances of the times and places […]
In his new book, Mapping Innovation, Greg Satell came up with some very clever insights regarding innovation. If you have not read it, here is his conclusion: ‘Many organizations get stuck because they end up locking themselves into a single strategy. Every strategy fails eventually because you have to match solutions to problems, not the […]
The GDPR (General Data Protection Regulations) legislation, which will be enforced in the UK from May 2018, has been described by many as the biggest shake-up of data procedures in 20 years and this applies to all areas in which you obtain and use data in your business. There are lots of reasons why you […]