Buying styles.gif

What are the key buying patterns and why are they key for sales success?

In the world of sales and business development, people are always judged by their sales success. Their job longevity depends on developing an ever-growing pipeline with a high percentage of deals closed quickly. This has been my world for much of my professional career and whilst I got some great training along the way there […]

Colourfull plasters

What’s more important, new leads or conversion and what does it have to do with colourful plasters?

I am sure it will not surprise many if I said that both were as important because one will not work without the other. So far so good, but here are a few questions for you: Why do most companies invest more time and money in new lead generation and much less in improving their […]

PPC marketing guide

GDPR is coming: Expert advice from Helen Moloney of All Things Web®: Pay Per Click Marketing Guide for Beginners

Pay Per Click Marketing can be a very valuable tool for businesses to gain visibility and drive traffic to their website.  Whilst many have heard the term we often find they don’t fully understand what it is, how it works and more importantly when to use it within their marketing strategy. In this beginners guide […]

Donuts

GDPR is coming: Expert advice from Lisa Williams of Atom Content Marketing- six top tips to make content marketing work for your business

There’s no longer any need to make the business case for content marketing. When done well, it can be highly successful and businesses of all sizes and types now use content marketing to attract and retain customers. But that’s part of the problem – most of us are bombarded with content every minute of the […]

5 ways to use LinkedIn to offset GDPR

GDPR is coming – Expert advice from Mark Stonham: 5 ways to get more from LinkedIn as GDPR changes the data management rules

When the law changes and the penalties increase, I don’t know about you but I become fearful of being caught. Mobile speed cameras in 20mph zones are the latest hazard for drivers around Bristol. Whatever our views about whether they actually make the roads safer it’s undeniable that they are designed to change our behaviour. […]

Leaflet campaign strategy

GDPR is coming: Expert advice from Greg Clemett on making leaflet marketing work for your business

Leaflets are a very effective marketing tool but to make it work you need a distribution plan strategy… A great delivery plan but an average leaflet will win over a great leaflet but poor or non-existent delivery plan every time. Here are a few tips to get you started: 1. Make sure that your leaflets […]

GDPR experts forum-Promotional gifts

Get GDPR Ready: Expert advice from Matt Richardson of Recognition Express on why you should use promotional gifts in your marketing

Day to day we live in a world where we are bombarded by technology.  If it’s not emails, its ‘likes’, tweets, snaps, shares, PM’s, notifications, requests to link etc etc etc. It’s all noise.  Noise that we are all familiar with and by being used to it, we sometimes don’t see it or even ignore […]

GDPR experts forum- PR advice

Get GDPR ready: Expert advice from Rupert Janisch of Elmhay PR on the benefits of story telling

There’s a slightly upsetting chicken and egg situation with Public Relations as a marketing tactic for small businesses. I come across it all the time and it’s this: Conjure up an internal image of a PR agency, and you’d be forgiven for thinking sparkly office, blue sky thinking, expensive champagne lunches and power point presentations. […]