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Day to day we live in a world where we are bombarded by technology. If it’s not emails, its ‘likes’, tweets, snaps, shares, PM’s, notifications, requests to link etc etc etc. It’s all noise. Noise that we are all familiar with and by being used to it, we sometimes don’t see it or even ignore […]
There’s a slightly upsetting chicken and egg situation with Public Relations as a marketing tactic for small businesses. I come across it all the time and it’s this: Conjure up an internal image of a PR agency, and you’d be forgiven for thinking sparkly office, blue sky thinking, expensive champagne lunches and power point presentations. […]
In his book The Tipping Point, Malcolm Gladwell describes how little things can make a big difference and bring about a tipping point thus creating a big change. One of the three rules of the Tipping Point is the Power of Context, defined by Gladwell as the conditions and circumstances of the times and places […]
In his new book, Mapping Innovation, Greg Satell came up with some very clever insights regarding innovation. If you have not read it, here is his conclusion: ‘Many organizations get stuck because they end up locking themselves into a single strategy. Every strategy fails eventually because you have to match solutions to problems, not the […]
The GDPR (General Data Protection Regulations) legislation, which will be enforced in the UK from May 2018, has been described by many as the biggest shake-up of data procedures in 20 years and this applies to all areas in which you obtain and use data in your business. There are lots of reasons why you […]
You might be wondering why I am dedicating so much time to considering e-mail v direct mail recently. Apart from the fact that I think it is always important to consider the tactics you use and these are two big ones for lead generation, I am also gearing up for the new data protection regulations […]
Lewis Carrol once said that ‘the proper definition of a man is an animal that writes letters’. Yet according to a recent survey, the number of letters we receive is just 0.01% of the amount of emails that are sent each and every day around the globe! I suppose the reason is partly due to […]
A while ago, I wrote about sales styles and the importance of using the right style with your client. It occurred to me that we don’t often think about our follow up style and whether it fits our customer’s personality style. A lot has been written about personality styles and there are many ways and models […]
This scenario happens to me a lot: I have a meeting with a new prospect which goes really well and they ask for a proposal. I come back to the office thinking I have a deal. I send the proposal through and then the anticipation begins. In my head I have already got a new […]
I have made two, great new discoveries recently. Audible (old hat I know) and Peter Thiel’s recent book, Zero to One. Peter Thiel, who famously created and sold Paypal, states in his book that new technology of all types is more important than globalisation. This is because the latter is based on taking a product […]