Developing the hidden opportunities in your customer base

Whatever way you look at it, generating additional sales requires additional time and resources to maximise the opportunities available to you. As with most other things in business, working smarter rather than harder is the key to achieving the best return on investment. You doubtless already have strong working relationships with long standing clients, but […]

Consistent messages inspire customer confidence

In one of our newsletters recently we used the quote “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales” from Jay Conrad Levinson. He was the author of the 1984 book ‘Guerrilla Marketing’. While many of the marketing strategies that he suggested proved short-lived, his key point about consistency being the best way to […]

What’s more important, getting the strategy right or keeping activities up?

The phrase ‘putting the cart before the horse’ certainly comes to mind in this case, so here are a few interesting facts (kindly supplied by Phrases.org.uk): The earliest known reference to this phrase was made by John Haywood in 1589 A hysteron proteron is a figure of speech we inherited from the Greeks, in which the thing […]

Selling clarity for your technical products

Some products are relatively straightforward to sell. Potential clients can appreciate the function and benefit of the offer. Other products need a certain a level of understanding before the business gain becomes clear. An interesting example of this is Newicon, a client we started to work with sometime ago. They help companies to create effective […]

Keeping going is often the key

In our recent blogs we have been talking about creating a growth mindset and planning for your business growth. Building your plans will nurture the growth mindset, and that in turn will help develop the other tool needed for success in the marketplace, resilience. Every business owner will have challenges thrown at them, from the […]

Mindset affects everything including business growth

We all know that the human brain can do amazing things some great and some not so great. When looking up the difference between human and animal brains I found the following statement: ‘The main difference between humans’ brains and animals’ brains is that humans’ brain have a remarkable cognitive capacity, which is a crowning achievement […]