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The Leadership coach Tanya Geisler rightly said that people should not confuse getting noticed with being seen but what is the difference? I think this is best demonstrated on Social Media where many companies choose to be seen rather than be noticed: When you are noticed: People react to your posts naturally You get higher […]
I think that we all agree that Christmas this year is not going to be as we are used to. Just like the rest of our lives through the pandemic, we will need to make do with a quieter Christmas. People I speak to are divided between those who are looking forward to having a […]
Whilst 2020 has not been what we planned for, for many, 2021 needs to be a year of significant growth if we are to return to where we were pre-pandemic. This time of year, is traditionally a time to gather your plans for new campaigns launched in the new year. This week, we wanted to […]
Here is a wonderful quote from J.R.R. Tolkien which is particularly apt for the current environment: ‘It does not do to leave a live dragon out of your calculations, if you live near one.’ Planning is recommended by experts in all walks of life as a way to support business growth but what happens if […]
‘Learn from the mistake of others. You can’t live long enough to make them all yourself.’ Eleanor Roosevelt This quote emphasizes the opportunity to learn from others and use it as leverage to improve your skills. Is this applicable to sales though? Sales skills are often referred to in a negative manner, from the ‘gift […]
When working on business development strategy with clients, we often come across companies who struggle to define their conversion rate. Three years ago, I wrote a blog about this which I think is still spot on. The key argument I was making is that getting both lead generation and lead conversion right, is the key […]
A recent BBC article has pointed out that recession can be a good time to launch a new business. To demonstrate that they point out successful companies such as GM, Burger King, CNN, Uber and Airbnb which were all started at times of economic turmoil. According to Dane Strangler, a fellow at the Bipartisan Policy […]
I mentioned the Choice Factory in my last Blog, which covered first impressions. This time I wanted to use this helpful book to discuss the detail of making the right first impression, ensuring your brand is not only memorable but also engaging, which is key to creating lasting relationships. In his book, Richard Shotton says, […]
I am currently reading a great marketing book by Richard Shotton called The Choice Factory. In it, he talks about research into first impressions and how important they are to get right. Through examining behaviour research, Shotton develops the well-known phrase, “First impressions matter,” to explain that Brands are often associated with one characteristic which […]
As we are living in times of tremendous change and uncertainty, I thought I would look for a quote from Deepak Chopra, My favourite change and transformation man. Hope you like this one: “Simply with a change of mind you can change your life.” One of the big changes we have all had to adapt […]
