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Summer is upon us and for the first time in a while, people are able to go on holiday feeling a little more secure. This means many of us will book to go away on various breaks from long weekends to full weeks. This is great news and will bring joy to many; at YBDT […]
One of the areas that Your Business Development Team have been working in over the last couple of years is supporting companies in engineering and construction. As these are industries where the focus is inevitably on production, sales and marketing activity can sometimes take a back seat, potentially resulting in gaps in the order book […]
If you are in sales or looking to grow your company, you must have read Think and Grow Rich by Napoleon Hill who also said that ‘Strength and growth come only through continuous effort and struggle’. Whilst we would all like to make sales and acquire new customers with minimum effort on our part, this […]
In March we looked at some of the key drivers for sales performance where we made some suggestions in terms of guiding your thinking whilst selling to a changed market place. This month we are looking at improving your sales conversion by breaking down the points you need to address into manageable chunks. This will […]
Since Michael Douglas quoted it in ‘Wall Street’ back in the 80s Sun Tzu’s ‘The Art of War’ has been required reading in many business circles. While most of us would perhaps not approach our business life as a military campaign, Sun Tzu does have a lot to say about the difference between strategy and […]
At YBDT we understand the importance of correctly identifying target markets for our clients. In fact, the first thing we do when a new client comes on board is to run a target market workshop so we can build their lead generation target around this. Therefore, I am always looking for more angles and ideas […]
Great sales people are a scarce and valuable resource, and they need to be put in the place where they can have the most impact on your business. I was reading an article in the Harvard Business Review (HBR) that really struck a chord and explains some of the mistakes done by companies when allocating […]
‘You were born to win, but to be a winner you must plan to win, prepare to win, and expect to win.’ Zig Ziglar Current market conditions make winning new business harder. With many companies choosing to defer any decisions until clarity is restored, planning a tailored approach and keeping in touch will increase your […]
The world has changed in so many ways in the last year and businesses have needed to adapt to the shifting situation to keep growing and thriving. Now that we are slowly making our way back to normality, it’s worth going back to basics with your sales and marketing and reviewing your approach to generating […]
If you are as old as me you might remember Cameron Crowe’s 1996 film, Jerry Maguire, depicting the life a sport agent operating in a high pressure sales environment in LA. As part of their effort to get themselves into an invincible sales mindset, they use the famous words, ‘Show me the money,’ repeatedly. If […]
