Mindset affects everything including business growth

We all know that the human brain can do amazing things some great and some not so great. When looking up the difference between human and animal brains I found the following statement: ‘The main difference between humans’ brains and animals’ brains is that humans’ brain have a remarkable cognitive capacity, which is a crowning achievement […]

Feeling overworked? How about some lead generation?

John Lennon famously referred to life as what happens while you are busy making other plans. This quote is particularly apt now when many businesses find themselves working to capacity and beyond. According to many articles and news items, the unprecedented demand created by the pandemic has meant that many are trying to deliver 12 […]

Change for Success

Over the summer we have been talking in our blogs about reorienting your sales and marketing effort to suit the changed business landscape of 2021. Thinking strategically, and planning for future achievements is a critical path to success. Identifying and exploiting new opportunities requires quick, decisive actions. Your Business Development Team have worked with Sentinel […]

Selling creatively creates success

Last month we discussed two companies which successfully utilised our established experience in business development support in the manufacturing and engineering sectors. As we pointed out, these are industries that have not previously needed to rely on active sales and marketing strategies as they could expect to see sufficient repeat business from regular customers. There […]

Build a sales pipeline that is fit for the future

One of the areas that Your Business Development Team have been working in over the last couple of years is supporting companies in engineering and construction. As these are industries where the focus is inevitably on production, sales and marketing activity can sometimes take a back seat, potentially resulting in gaps in the order book […]

Buying leads V outsourcing business development

If you are in sales or looking to grow your company, you must have read Think and Grow Rich by Napoleon Hill who also said that ‘Strength and growth come only through continuous effort and struggle’. Whilst we would all like to make sales and acquire new customers with minimum effort on our part, this […]

Sales Performance – beyond the basics

In March we looked at some of the key drivers for sales performance where we made some suggestions in terms of guiding your thinking whilst selling to a changed market place. This month we are looking at improving your sales conversion by breaking down the points you need to address into manageable chunks.  This will […]