Loading...
Great sales people are a scarce and valuable resource, and they need to be put in the place where they can have the most impact on your business. I was reading an article in the Harvard Business Review (HBR) that really struck a chord and explains some of the mistakes done by companies when allocating […]
‘You were born to win, but to be a winner you must plan to win, prepare to win, and expect to win.’ Zig Ziglar Current market conditions make winning new business harder. With many companies choosing to defer any decisions until clarity is restored, planning a tailored approach and keeping in touch will increase your […]
The world has changed in so many ways in the last year and businesses have needed to adapt to the shifting situation to keep growing and thriving. Now that we are slowly making our way back to normality, it’s worth going back to basics with your sales and marketing and reviewing your approach to generating […]
If you are as old as me you might remember Cameron Crowe’s 1996 film, Jerry Maguire, depicting the life a sport agent operating in a high pressure sales environment in LA. As part of their effort to get themselves into an invincible sales mindset, they use the famous words, ‘Show me the money,’ repeatedly. If […]
On a cold February morning in the middle of another lockdown planning how to improve your sales can seem like all too much effort. If you are thinking “well this worked when we did it before”, and before was 2019 then it likely will be wasted effort. Doing more of “the same old same old” […]
The Leadership coach Tanya Geisler rightly said that people should not confuse getting noticed with being seen but what is the difference? I think this is best demonstrated on Social Media where many companies choose to be seen rather than be noticed: When you are noticed: People react to your posts naturally You get higher […]
I think that we all agree that Christmas this year is not going to be as we are used to. Just like the rest of our lives through the pandemic, we will need to make do with a quieter Christmas. People I speak to are divided between those who are looking forward to having a […]
Whilst 2020 has not been what we planned for, for many, 2021 needs to be a year of significant growth if we are to return to where we were pre-pandemic. This time of year, is traditionally a time to gather your plans for new campaigns launched in the new year. This week, we wanted to […]
Here is a wonderful quote from J.R.R. Tolkien which is particularly apt for the current environment: ‘It does not do to leave a live dragon out of your calculations, if you live near one.’ Planning is recommended by experts in all walks of life as a way to support business growth but what happens if […]
‘Learn from the mistake of others. You can’t live long enough to make them all yourself.’ Eleanor Roosevelt This quote emphasizes the opportunity to learn from others and use it as leverage to improve your skills. Is this applicable to sales though? Sales skills are often referred to in a negative manner, from the ‘gift […]
