Start up strategy plans

Monopoly v. competition, or why do new start-ups need a business development strategy too?

I have made two, great new discoveries recently. Audible (old hat I know) and Peter Thiel’s recent book, Zero to One.  Peter Thiel, who famously created and sold Paypal, states in his book that new technology of all types is more important than globalisation. This is because the latter is based on taking a product […]

B2B Lead Generation

B2B lead generation – is it different to B2C?

Einstein famously defined madness as ‘doing the same things over and over again and expecting different results’. Lead generation activities always make me think about this because you are doing the same activities every month but surprisingly, you start to get better results the longer you do it. Still, Einstein makes a very valid point, […]

Telemarketing tips

Telemarketing tips: Forget making appointments, build your target market knowledge

  One of my favourite motivational speakers, Zig Ziglar, once said: “Your attitude, not your aptitude, will determine your altitude.” This is true in most situations but I think it is particularly important to remember when attempting to use the telephone to follow up on sales leads, also known as telemarketing, telesales and cold calling. […]