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I mentioned the Choice Factory in my last Blog, which covered first impressions. This time I wanted to use this helpful book to discuss the detail of making the right first impression, ensuring your brand is not only memorable but also engaging, which is key to creating lasting relationships. In his book, Richard Shotton says, […]
I am currently reading a great marketing book by Richard Shotton called The Choice Factory. In it, he talks about research into first impressions and how important they are to get right. Through examining behaviour research, Shotton develops the well-known phrase, “First impressions matter,” to explain that Brands are often associated with one characteristic which […]
As we are living in times of tremendous change and uncertainty, I thought I would look for a quote from Deepak Chopra, My favourite change and transformation man. Hope you like this one: “Simply with a change of mind you can change your life.” One of the big changes we have all had to adapt […]
You can always count on Brian Tracy to provide a good quote when it comes to sales success; how about this one, ‘Keep yourself positive, cheerful and goal orientated. Sales success is 80% attitude and only 20% aptitude.’ What I love about sales quotes, is that they make everything sound very simple and easy. In […]
I think it is safe to say that we have all spent some time at home recently. Some people have been working from their home office, others were furloughed and might now be coming back to work. The government has been promoting their lockdown exit plan which is designed to move the economy forward and […]
Clear or not in terms of details, the Government’s new message is opening the possibility for more businesses to get back to work. As the economy starts to move, you are likely to start considering your sales revenue again. A famous quote from the writer H. Jackson Brown JR said, ‘There is nothing more expensive […]
In the past few weeks since the UK has gone into Lock-down, we have been posting tips to help companies consider their marketing during the Coronavirus crisis. Here is a summary of the latest tips in case you missed them: Tip # 5: Test and Measure Once you are clear on your message and campaign […]
In the past few weeks since the UK has gone into Lock-down, we have been posting tips to help companies consider their marketing during the Coronavirus crisis. Here is a summary of the latest tips in case you missed them: Tip #1: DON’T STOP YOUR MARKETING ACTIVITIES As part of ‘doing my bit’ in the current […]
The current situation we find ourselves in reminds me of a famous quote from Albert Einstein: ‘The measure of intelligence is the ability to change’. One of the proofs to this is the use of the new term, Social Distancing. A few weeks ago, none of us really knew what it meant. Today we are […]
To some of you it may seem a rather obvious thing to say but a lead and a sale are two different things and accordingly need different treatment. I often come across businesses confusing the two and ending up losing a good lead that could have turned into a sale or spending too much time […]
