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If you were sad enough to type: ‘how to impress strangers?’ on Google, you will come up with a wealth of information. Read through it and almost all pieces agree that to get on with strangers you must: Smile Make it about them Ask open-ended questions Carry on reading about open-ended questions and you might […]
A few weeks ago, I read about the old American TV show, The A Team, and how, whilst it was a great success with the viewers, the actual team of actors got on very badly behind the scenes bringing the show to an end. It made me consider team work and how important it is […]
I have attended countless training sessions and read many self-help books and all of them agree on one thing: knowing your strengths and weaknesses is key to making a success of whatever it is you choose to do. Over the years I have found this to be very true yet so many people I meet […]
Cast your mind back to that magical time when you first met your partner or someone you had a loving relationship with. Now, relationships are not all about commitment but it is normally an important part of it. With that in mind, do you think you would have talked to your partner about getting married […]
The American philosopher Deepak Chopra once said: ‘It takes a little bit of mindfulness and a little bit of attention to others to be a good listener, which helps cultivate emotional nurturing and engagement…’ Without wishing to go too deep, I think it’s a great quote which demonstrates relationship creation very well. I know many […]
If this image resonates with you, you may well be one of those people who cannot wait for GDPR to take hold, hoping that their inbox will considerably shrink as a result. Well, I am sure it will, particularly from a private e-mail perspective but not so much when it comes to your business e-mails. […]
If like me, you use e-mail marketing as part of your overall marketing strategy, you are probably worried about being able to carry on using it post GDPR. You are right to be concerned about it, as the new regulations were set specifically to stop unsolicited electronic communication of all sorts and will make it […]
I love this quote from author CS Lewis: ‘You are never too old to set another goal or to dream a new dream’. Still, sometimes the reason for setting new goals and dreams is out of hands. GDPR is one of these situations; making sure your business is compliant is an absolute pain in the […]
I recently came across a great quote from the author Samuel Johnson: ‘Great works are performed not by strength but by perseverance’. This is true of many things but it’s particularly important with lead generation work. This is because successful lead generation involves a meticulous process and takes a lot of patience and resilience to […]
When I first started looking into GDPR last summer, I, along with many others, had identified that big changes were in store for direct marketing. I even thought that this may be the end of e-mail marketing as the most popular B2B marketing tactic. It then became obvious that the regulations distinguish between corporate subscribers […]