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If this image resonates with you, you may well be one of those people who cannot wait for GDPR to take hold, hoping that their inbox will considerably shrink as a result. Well, I am sure it will, particularly from a private e-mail perspective but not so much when it comes to your business e-mails. […]
If like me, you use e-mail marketing as part of your overall marketing strategy, you are probably worried about being able to carry on using it post GDPR. You are right to be concerned about it, as the new regulations were set specifically to stop unsolicited electronic communication of all sorts and will make it […]
I love this quote from author CS Lewis: ‘You are never too old to set another goal or to dream a new dream’. Still, sometimes the reason for setting new goals and dreams is out of hands. GDPR is one of these situations; making sure your business is compliant is an absolute pain in the […]
I recently came across a great quote from the author Samuel Johnson: ‘Great works are performed not by strength but by perseverance’. This is true of many things but it’s particularly important with lead generation work. This is because successful lead generation involves a meticulous process and takes a lot of patience and resilience to […]
When I first started looking into GDPR last summer, I, along with many others, had identified that big changes were in store for direct marketing. I even thought that this may be the end of e-mail marketing as the most popular B2B marketing tactic. It then became obvious that the regulations distinguish between corporate subscribers […]
Current affairs offer us many examples of throwing the baby out with the bath water, Brexit being a particularly prominent example. If you read The Chimp Paradox by Dr Steve Peters, you will be aware of how the chimp can rule our lives, leading us to make some hasty choices to prove that we know […]
Jonathan Perelman, VP of Agency Strategy at BuzzFeed once said; “Content is king, but distribution is queen, and she wears the pants.” I strongly agree with him although I am sure he means trousers. I would take it a step further and say that the quality of one’s data in specific is queen and wears the […]
In Barking Up the Wrong Tree, an excellent book about success, Eric Barker mentions some interesting research into insurance sales. The project concluded that sales people could actually be hired on their level of optimism alone. Apparently, agents who scored in the top 10% of optimism, sold 88% more than the most pessimistic tenth. Reading […]
Often when I ask these kind of questions, people use the world’s biggest cop out and say, ‘How long is a piece of string…?’ Well, I now have a brilliant answer for this, it goes like this: A piece of string is twice as long as half its length…. Now that old chestnut is out […]
Just before Christmas, we went on a family weekend to Kidwelly in South Wales. One of our day trips was to Laugharne which, you might know, is where Dylan Thomas lived for many years. When visiting his house, I came across a quote which I found so compelling, I hung it in my office and […]