The misconception called December

Edgar Allen Poe once said: ‘Stupidity is a talent for misconception’. Believe it or not this is the best quote I could find to represent my chosen topic of misconception so I am going with it.

May I warn you that this Blog might not be very popular among those of you who have been Telephoneplanning to take your foot off the gas next week and concentrate on filing and writing Christmas cards for a month. This is because I wanted to share with you that December is actually a great month to pick up the telephone and get hold of people you have never been able to get hold of before.

An old friend of mine, a telesales queen, once told me that the best time to get hold of people in senior positions was between Christmas and New Year. Now, I think that making telemarketing calls at this time is actually sad but the point is that people, even senior managers, have less urgent things to do over December. This means that not only are they more likely to be in the office but they might actually have time to take your call and discuss your ideas further.

So, here are three options to what you could do to use your December effectively:

  1. The easy option: Carry on filing and writing Christmas cards and start your year, like most of your competition, with a blank diary.
  1. The hard core option: take my advice and make some calls:
  • Review your database, suspect list or prime targets
  • Consider re-introducing yourself through a personal e-mail or a Linked In message
  • Pick up the phone to them and suggest a meeting in January
  • Come back to work on 4/1/16 with a few great appointments that could help kickstart your year
  • Click here for a few more helpful tips from Mark Hunter for making calls to senior people which might help you.
  1. The smart option: Still not feeling up to making these calls? You can still make the most of your December by using our ‘cheeky December Campaign offer’. We have teamed up with Winbox to deliver an effective direct marketing campaign which includes a targeted e-mail campaign and a telephone follow up. Do contact me or Marc Woodland for more details and options.

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