I have always liked Jude Law but I liked him even more when I read this quote from him about being cutting edge: ‘I feel more and more at ease because I think the older I get, the less pressure there is. People say, “Well, he’s not cutting edge because he’s not in his twenties, so he’s not expected to be.”’
Here is another good quote: In his book, Build Your Brand in 30 Days, Simon Middleton says, ‘Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business’.
So, how are the two connected and what does it all have to do with GDPR (Click here if you still don’t know what GDPR is)?
Well, GDPR represents a big shake up in direct marketing practice and will limit your ability to approach new business via e-mail and text. As I have written before, this is a great opportunity to review your marketing and lead generation strategy. By definition, this would mean considering new tactics in order to continue generating leads effectively. In the past month, I have shared expert advice on old fashioned tactics such as leafleting and direct mail. It is now time to consider what online tactics will be compliant and useful to consider.
Using online marketing is hardly cutting edge: platforms such as LinkedIn, Facebook and Twitter have been around for a while. Yet, many SME’s still struggle to find a truly effective way to use online marketing that fits their brand and budget. This is particularly true in the B2B world where many companies either use Social Media to tick a box or choose to stay out of it all together.
I think that online marketing is so varied that every business can benefit from it as part of an overall strategy. I agree that there is a vast amount of information out there and much of the communication we produce is not read. I agree that SEO is hard to grasp and can be costly. I know it all comes down to time and attention. But I still think that the potential is there as long as you consider your overall strategy carefully first.
As I am devoted to getting you all GDPR-ready this year, I have asked a few of my esteemed colleagues in the online marketing world to help. As a result, I will be posting guest Blogs covering great tips and ideas particularly around targeting new business. So, watch this space and share your own ideas and experience where applicable.
If you are unsure about how to approach GDPR compliance, we have come up with a package designed to support the shift in your lead generation approach. Click here for more details or get in touch for a chat.