‘I try to stay focused on my creativity,’ said Christina Aguilera. Well, what can I say, me too, how about you?
It might have been mentioned before that we live in a very busy world which makes staying focused very difficult. This affects most people and covers all walks of life, making It one of the biggest challenges we face. Now, I cannot really help you if you are a nuclear physicist looking to get more focused but if you are looking at increasing your new business sales, I might be able to offer some advice;
So, what are the specific issues you face regarding focusing your business development?
As I see it there are three key issues:
- Short cuts
- Silver bullets
I do apologise if this sound a bit like a Haiku but it can be further explained with the following example:
Bob is a Business Development Director who has been tasked with increasing new business sales for his company. Bob has a very busy job and is bombarded with communications about how he could take his company to the next level using the latest trick every day. Bob, like many people, likes to use tried and tested tools, preferably ones he feels comfortable with. What will he do now then? Here are some options:
- Bob could look at previous marketing campaigns which may have worked in the past and look to re-instate them, praying they still work
- Bob could pursue the latest tool promised to solve all his problems
- Bob could spend some time reviewing and understanding his target markets and put together a structured strategy to approach them
Will you be surprised if I told you that any of the above options could still land him with no further sales?
This is the problem so many of us come across, no matter how much thought you put into a campaign ensuring your planning is spot on; you still may fail, in THE SHORT TERM. One of the biggest issues with our busy world is that it is full of choice and so we have become dependant on instant solutions that deliver immediately. But, when it comes to selling, particularly expensive stuff, it’s impossible to get immediate results and you really need to apply patience in order to get any meaningful leads.
As patience really is a virtue these days, most people abort business development campaigns too as soon as they feel they have had no results and start again on another old initiative or a different silver bullet and so on and so forth. Now that sort of thing really does not help your focus or your new business sales, does it?
I don’t think there is one answer to this, as it will make me another business person offering silver bullets. All I would say, is that every business has specific needs and details make all the difference. If you want to look into this further, click on this link (preferably on your mobile) to fill in our questionnaire and we can get back to you with some ideas.