Before you do any marketing, it is vital you know your target markets, and when I say know them, I mean really know them, in detail.
Their age, gender, education, where they live, where they work, what they do, what they like and dislike, household size, income, what media they read, listen to etc
Why is this so vital? Well when you put a marketing plan together, you need to know who you are speaking to, how to get their interest and engage them and of course how to reach them. No matter how creative your campaigns, or how much money you spend, if you are speaking to the wrong people there is no point and a waste of your time and money.
For example – would you place an advert for a mobility scooter in a magazine for Teenage girls! No, of course not, but you would promote the latest lip plumping lip gloss in one!
Once you have identified your market you are also able to craft messages that appeal specifically to different audiences within them. Even when you are selling fundamentally the same service or product you will still need to word things differently depending on your target audience. For example, a Financial Advisor would need to tailor his message to an older person looking for financial advice for retirement differently than to a young couple looking to buy their first home.
That’s the basics of it, and with digital technology in 2020 offering more sophisticated options to promote your business than ever before, you really do need to be crystal clear on your target markets to get the best and most cost effective results.
These days technology has made it much easier, not only to find out about your audience in the first place put also to reach them. Campaigns can now be aimed at very specific and niche audiences. To take advantage of this though you have to start with knowing as much as possible about the people you want to reach.
So, if you want to get the best results as cost effectively as possible you need to get total clarity on who your potential clients are. A great place to start would be at our target market planning workshop taking place on January 31st. Not only will this help identify your audience but show you the best way to approach them. Click here for full details
Join me on this workshop to learn about my unique and proven approach, to target market definition, and using it to identify and create your target market(s) in detail.
We will also look at developing new markets to come up with a campaign plan and approach for your company so you can apply it straight away.
If you would like to discuss target markets or planning a marketing campaign for 2020 please don’t hesitate to get in touch. firstname.lastname@example.org