In our recent blogs we have been talking about creating a growth mindset and planning for your business growth. Building your plans will nurture the growth mindset, and that in turn will help develop the other tool needed for success in the marketplace, resilience.
Every business owner will have challenges thrown at them, from the small and easy to overcome to the significant. Those who are growth-minded see these challenges as an opportunity to learn and strengthen their skill set. The resilient sales person and their leaders will have understood that life, and business, will not always go as they would wish. They will also have the ability to stay the course and work through adversity, as most businesses have had to over the last two years, and emerge stronger. While we hope and expect that business conditions will continue to improve in the coming year, having the tools to take some of the uncertainty away will mean you control your business destiny better than those who have the fixed mindset that looks for reasons why they are not succeeding.
Planning for growth, looking for opportunities and adopting the growth mindset all build resilience into your team, your business, and yourself. Creating a positive culture in your business will shape the mindsets of your team and help them face the challenges that all businesses face, and overcome them. Carol Dweck says that fostering a growth mindset “takes dedication and hard work” but focusing on simple things like the language you use when talking about your business and praising effort and innovation will go a long way to fostering the positive approach that will see your company succeed.
One major challenge for any business is time:
- Time to make all the calls you need to
- Time to research a project or customer
- Time to perfect your offer and understand what your potential customer needs from you
Taking a growth-minded approach allows you to realise that you can’t do everything by yourself.
At Your Business Development Team, we believe that selling is a process of building and developing relationships. These can take time to yield results and our lead generation and nurturing services work by taking away the need for you and your team to do everything yourselves, providing you with extra time to build sustainable sales for 2022 and beyond.
For example, letting go of the follow up process too soon often means missing out on sales. A specific targeted plan to draw potential clients towards you will help you convert more sales. We take your initial leads and follow them through to the point that your sales team can pick them up and make the final close. Get in touch with us to start planning your route to business growth in 2022.