I think it is safe to say that we have all spent some time at home recently. Some people have been working from their home office, others were furloughed and might now be coming back to work. The government has been promoting their lockdown exit plan which is designed to move the economy forward and get us back to work where possible; this means different things to different people but in my world, it means that we all have to get back to selling.
The Global Customer Growth and Innovation Evangelist, Tiffani Bove rightly said that, ‘How you sell matters, what you process matters. But how your customers feel when they engage with you matters most’. This means that sales are difficult to just turn on because timing matters and makes the difference between failure and success. To engage with your target markets properly, you need to consider your approach, choose your messages, and build a campaign strategy, not to mention discussing this with your sales and marketing teams, providing training, updating your website, and creating marketing materials; the list goes on and on…
In other words, like most things, if you want to achieve success, your sales launch will need to be considered and planned and this will take time. The last thing you want is to come to a point where you find some great opportunities in the emerging market place but you are unable to go after them properly because you don’t have the right plan in place; especially as at the moment, many of us are time rich and cash poor.
What can you do to make this happen? Well, because we are a very helpful company, we decided to develop a new service designed to support your sales kickstart. You can read more about it here then give us a call to arrange your free target market workshop to kickstart your sales strategy.